How to Withstand Market Volatility

Why is Cannabis Conference (Aug. 15-17, 2023 | Las Vegas) the most important event in the industry today?
Cannabis Conference’s high-level education program is designed to address the biggest challenges and opportunities facing cannabis cultivators, retailers and extraction professionals.

“I CAN HONESTLY SAY THAT I FELT IT WAS ONE OF THE BEST CONFERENCES THAT I HAVE ATTENDED. I WAS VERY IMPRESSED BY THE SPEAKERS, THE CROWD ENGAGEMENT AND THE ENTIRE CANNABIS BUSINESS TIMES TEAM.”
- Jon Spadafora, President, Veritas Fine Cannabis

The agenda is packed with sessions that will provide you with tangible takeaways you can immediately take back to your business. Here are just a few:
ALL-ACCESS PASS: Built To Last: Shifting From Reacting To Planning Ahead To Withstand Market Volatility
There is no question that these are volatile times in the industry. To some operators, this does not come as a surprise, rather the inevitable market evolution. Be it wholesale price compression, shifting regulations, supply chain pressures, inflation, or consumer behavior and spending – there are organizations that are ready and eager to tackle anything.
The key premise is understanding all of the major drivers and impacts to your business; control what you can, and plan for the rest. It is a fundamental shift from reaction to executing on a plan. In a sense moving from surviving to thriving. In this session, learn how to look for the interdependencies in your business, to create a living budget, how to evaluate your fixed and variable costs, and how to streamline your production, post-harvest, procession, packaging, labeling, (and so much more).
Sales Strategies To Help Growers And Brands Succeed In Falling Markets
Even in an up market, it can be challenging for cultivators and brands to gain access to retail shelves, especially in states with limited retail licenses, unlimited cultivation licenses and/or high competition. In a down market with major price compression, even the most savvy and skilled cultivators can struggle.
What are those gaining shelf space and/or finding new opportunities doing from both a product and business perspective? From initial approach to face-to-face time with budtenders, terms, differentiation through genetic and inventory offerings, communication and marketing/brand support, and critical partnerships, this session will share what leading cultivators, brands and dispensaries say are the key to getting and staying on dispensary shelves. Plus, learn what successful cultivators, processors and brands are doing to more successfully collect on deliverables or manage accounts as they navigate challenges throughout a strained supply chain where many retailers are struggling to pay cultivators on time … or at all.
Surviving The Market Crash
Running a plant-touching business has never been considered easy but doing so during the most challenging time in the legal market’s history is even more trying. Nearly every business is looking for ways to adjust their operations to streamline and significantly cut costs to help improve their margins. In this session, experts will take a deep dive into strategies for everything from saving on labor costs to how and when automation can be a saving grace, evaluating operational structure and weighing your products vs. your costs of production, and more. Attendees will leave with insights into multiple options for helping them evaluate many aspects of their businesses and how to set themselves and their operations up to survive the market downturn and thrive over the long term.