Travel advisors must combine tech tools like CRM systems and AI for efficiency and growth while maintaining personalized service to enhance client experiences.

Travel advisors are integrating technology to enhance, not replace, the personalized services they offer. Effective use of CRM systems, AI tools and digital booking platforms helps streamline operations, improve client relationships and increase efficiency. Advisors acknowledge the importance of maintaining a personal touch, even as they utilize tech solutions for tasks like booking management and creating marketing content. By balancing tech tools with a focus on individual client needs, advisors can deliver high-quality, customized travel experiences.