How TripAdvisor brought Abu Dhabi to Alexa Over 1/3 of people in the US own a smart speaker device. TripAdvisor took its brand to this new medium for customer experience
ClickZ Daily: September 08, 2022 |
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| Good morning! Did your Amazon Alexa, Echo, or Google Nest device help wake you this morning? Perhaps it timed your breakfast? If so, you’re not alone. Over 1/3 of the US use smart speakers devices. Voice-activated devices like these are a new medium for customer experience. TripAdvisor recognized the power Alexa could have to take its audience on a customized audio tour of Abu Dhabi and Orlando. Hear the story of how TripAdvisor built its voice-activated marketing strategy from Justin Reid, Director of Media, Destinations, Hotels, and Growth at Tripadvisor. |
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Case Study Benjamin Broomfield "People are spending less time on traditional tourism board websites. They want to consume content on the platforms that they are most familiar with and most comfortable with, and this is where we need to meet them. These locations now need to replicate the success we have seen for Visit Orlando and Visit Abu Dhabi. Every location should consider what might work for its own Alexa Skill." |
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Case Study Benjamin Broomfield Each of the episodes added value to Honda’s metaverse launch. The Honda DreamLab (evolving from Honda’s Head2Head Twitch gaming channel that launched in 2019), has continued to help Honda connect with gamers and other younger audience members. Accordingly, the Hondaverse would not have seen the improvements in familiarity, favorability, and consideration without its Twitch channel. Read more |
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| Leadership Greg Creed Know your business and the economics that drive your business as well as anyone in the finance department. This is not about accounting per se, but about demonstrating that you know how to make money. They will never give you the key to the CEO office if you cannot demonstrate this capability. Read more |
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| Content & Experience John Rampton Even though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strategy Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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