Also: Marketers' feelings on TikTok, Twitter, Instagram, Facebook The narcissism of cynicism.
| It's not uncommon for successful companies to reach the point where they are no longer viewed as the underdog but rather as a dominant force in their industry. The Trade Desk is certainly there, and as a result it's facing a new set of challenges. Additional coverage: With all the recent social hubbub, we figured it was time for a bit of a social refresher to get a sense of how marketers are feeling about TikTok, Twitter, Instagram and Facebook as well as the pros and cons of each. More in this Digiday+ Marketing Briefing. While major media outlets such as the New York Times, Washington Post and Buzzfeed have publicly stated their plans to not pay for Twitter Blue, esports orgs have gone the opposite way. New teams are being formed within BuzzFeed, BridgeTower Media, Forbes, Ingenio and Trusted Media Brands, all dedicated to overseeing AI initiatives. VentureBeat is focused on growing events revenue by looking beyond the scope of an event timeline. Stagwell's internal innovation competition has awarded $1 million to the 2022 winner, an artificial intelligence platform called Smart Assets. Other things to know about Join us virtually on April 26 for the Digiday Gaming Advertising Forum where we’ll bring together brand, agency and media leaders to discuss the world of gaming, live stream advertising and the latest trends and best practices. As consumer touchpoints and channels proliferate, omnichannel marketers need help keeping up with privacy changes, how they reach their audiences and measuring their campaigns' effectiveness. Sponsored by Amazon Ads. Brands and agencies are leaning more toward authentic (perhaps less premium) video ad creative formats in their retail media campaigns. Sponsored by Best Buy Ads. | | |
|
howdy! howdy! howdy! howdy! howdy! |
