How Twitch lost its grip on, and way with, the streaming community

As the distance between Twitch staff and Twitch users widens, the nature of community on the platform is changing.

April 03, 2023

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How Twitch lost its grip on, and way with, the streaming community As the distance between Twitch staff and Twitch users widens, the nature of community on the platform is changing. Additional coverage: Generative AI has the potential to shape the future of the content creator business — but it's not without risks. More in this Digiday+ Media Buying Briefing. Banning TikTok may solve the national ownership issue that Congress people say they’re most concerned about, but it doesn’t necessarily solve the privacy issues that have also been raised throughout this process. 'If DSPs are going to say they can bypass SSPs, then two can play that game.' The long-running digital media and gaming company Rooster Teeth is in the midst of a rebrand — but some fans believe it will take more than a new logo and tagline to recapture their interest. Paramount will launch fewer podcast shows this year than in years past, an exec said at the Digiday Publishing Summit last week. Sonos wants to drive more interest in immersive sound through its new Era 300 speaker and a collaboration with Apple. Other things to know about Ad bidding models in gaming and app spaces are increasingly using hybrid mediation solutions to streamline app-side operations and boost advertiser outcomes. Produced in partnership with Marketecture. From Modern Retail: Join this webinar on April 18 at 1 p.m. EDT to learn more about how retailers and marketers are adding powerful tools to their CTV campaigns, driving measurably improved performance outcomes. Sponsored by MNTN. Knowing how listeners process digital audio helps advertisers create more immersive, memorable and emotional messages. Sponsored by Spotify Advertising. Top Stories Ivy Liu Gaming & Esports How Twitch lost its grip on, and way with, the streaming community As the distance between Twitch staff and Twitch users widens, the nature of community on the platform is changing. howdy! Strategizing for the Future Media Buying Briefing: How generative AI is being used by agencies of all stripes Generative AI has the potential to shape the future of the content creator business – but it’s not without risks. Sponsored by MNTN How advertisers are leveraging omnichannel attribution and measurement to power CTV campaigns As CTV audiences engage across an expanding array of touchpoints, brands are seeking measurement and analytics solutions that can keep pace with the entire omnichannel customer journey. Advertisement howdy! Marketing on Platforms TikTok discourse exposes need for U.S. federal privacy legislation Banning TikTok may solve the national ownership issue that Congress people say they’re most concerned about, but it doesn’t necessarily solve the privacy issues that have also been raised throughout this process. Sponsored by Best Buy Ads How specialty brands are driving sales with omnichannel retail media Specialty retail has a much different mix of customer journeys and omnichannel sales than CPG brands, but RMN activations are still effective. howdy! The Programmatic Publisher In a shrinking marketplace, Magnite explores media trading without DSPs ‘If DSPs are going to say they can bypass SSPs, then two can play that game.’ Advertisement Sponsored by impact.com The state of commerce content As publishers diversify revenue streams, they’ve found a successful and trustworthy one — commerce content. Consumers flock to it for reviews and product guidance, allowing media companies to monetize content via affiliate links and drive conversions. howdy! Gaming & Esports Is Rooster Teeth's rebrand enough to escape its controversial history? Rooster Teeth is distancing itself even further from the past by undergoing a rebrand, replete with a new logo and tagline — ”Just Playing” — intended to inject a dose of much-needed cohesion into the many sub-brands that constitute Rooster Teeth in 2023. howdy! Audio Anywhere Paramount slows down its podcast production launch pace as market comes 'back to Earth' Paramount will launch fewer podcast shows this year than in years past. All Latest Stories

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