How US retailers are monetizing their data

How US retailers are monetizing their data Details on how a retailer generated over $35m in revenue advertising from the customer data platform (CDP)

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ClickZ Daily: April 27, 2021

Advertising & Promotion The fruits of collaboration: how US retailers are monetizing their data Selwyn Parker How customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel marketing abilities Read more

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MarketMuse MarketMuse provides personalized AI-powered insights for organizations to create predictably better content and improve organic performance. Read more

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