Plus, Oracle gets out of the adtech game
| AI-powered decision-making gives telecoms like Verizon a competitive edge. Editor at large Kim Davis sat down with Verizon at PegaWorld to find out just how Customer Decision Hub puts customers first for marketing, sales and service. In other news, Oracle is shutting down its ad business. You can read more about the decision here. The move comes after the company spent billions in acquisitions in recent years, while also facing challenges in Europe due to GDPR regulations. Also, the MarTech Replacement Survey is now open, so please consider taking a few minutes to fill it out. It’s a great way for our readers to share the pressing issues in technology facing marketers today. Chris Wood
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| Marketing artificial intelligence (AI) | | | Verizon explains not only how it uses Pega Decisioning but why — an explanation that fits for other telcos too. | | |
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| Digital advertising | | | Declining revenue and the company's focus on the cloud and AI ultimately doomed its adtech investments. | | |
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| Marketing artificial intelligence (AI) | | | There's cashing in on a trend and then there's Oral-B adding AI to a toothbrush and calling it the "Genius X." Should have gone with Ex-Genius instead. | | |
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| Customer loyalty | | | A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done. | | |
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| Connected TV and OTT | | | It’s the first implementation of IAB Tech Lab’s new creative ID standard enabling better experiences across the adtech ecosystem. | | |
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| Email marketing | | | Avoid email marketing missteps that can harm your reputation and deliverability. Stay on the right side of email laws and best practices. | | |
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| Marketing artificial intelligence (AI) | | | Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement. | | |
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| Digital advertising | | | From data richness to transparency concerns, dive into the world of walled gardens and their role in modern digital advertising. | | |
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| Online survey | | | Help us understand when, how, and why marketers are replacing marketing technologies — contribute your experiences to our 3-minute survey! Begin survey | | |
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