Confessions of an ex-creative agency exec: 'Guys think they are already feminists', Vogue takes 'hub and spoke' approach to Snapchat editions in Europe, Amazon's fashion charm offensive moves to London Fashion Week, My Email Subject
| Many agencies and marketing platforms like micro-influencers because they're considered more authentic than influencers with millions of followers. But micro-influencers on Instagram are more likely to use bots to generate engagement. "The men were encouraged to challenge overtly, but when women did the same, they would fall off the career ladder." In the latest installment of our Confessions series, a former creative agency exec shares why she thinks young creative agencies have work to do from a gender equality standpoint. Vogue Paris and Vogue Britain have traditionally operated autonomously, but that's about to change: Conde Nast has created a centralized Snapchat Discover team to work on Snapchat content for both publications. From Glossy: Amazon Fashion is teaming up with designer Nicola Formichetti during London Fashion Week in September. "We were considering partnering with [Amazon], but we felt like we were being bullied." At the Digiday Retail Summit, executives from retail startups and long-standing brands discussed their biggest challenges, including Amazon, internal roadblocks and customer acquisition. This Thursday, join executives from Time Inc., Edmunds and SapientRazorfish for a webinar panel to discuss the damaging creative and economic impact of ad-blocking software on the publishing and media industries. Sponsored by Instart Logic. Blair Hammond, head of global editorial at Reebok, is coming to the Digiday Content Marketing Summit in Vail, CO from August 14 - 16 to talk about how the sportswear brand is blending editorial and e-commerce to break through its customers' busy social feeds. Find out about how to join us. |
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| Yuyu Chen Many small influencers and businesses are using automation software to generate likes and comments in order to attract advertisers. |
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| Lucinda Southern A former creative agency executive says young agencies are still far from enlightenment. |
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| Jessica Davies Conde Nast International has created a centralized Snapchat Discover team, which will collaborate with French and U.K. editorial teams in a way not previously tried, for Vogue Paris and Vogue Britain. |
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| Bethany Biron As Amazon Fashion continues to ingratiate itself with the global fashion industry, its European arm announced on Monday it will collaborate with London Fashion Week. |
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