A step-by-step walk through an experiment to help you optimize the customer's thought sequence View in browser
        

MarketingSherpa Insights from June 17 – July 1

Facebook Marketing: Interest-based audience generates 40% lower CPA than lookalike audience

Knowing something is algorithmically assembled or AI-driven is no guarantee that it will produce the best result. Learn how we drove down cost-per-action in a Facebook advertising campaign by relying on a more old-school targeting approach.

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Value Propositions for Highly Regulated, Commoditized or Channel Partner Brands (Via Target Marketing)

Exclusivity has a large effect on a value proposition’s force. In some cases, the products are very similar or even identical, due to regulatory requirements. Our Senior Director of Content and Marketing, Daniel Burstein, explains how marketing leaders can compete effectively.

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Value Sequencing: A step-by-step examination of a landing page that generated 638% more conversions

After publishing the value sequencing decider graphic through MarketingSherpa’s sister publication, MarketingExperiments, a reader emailed us asking for an example.

So, in this article, we take a step-by-step walk through a specific experiment to help you optimize the thought sequence for your brand’s landing pages and other marketing.

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The next MarketingExperiments YouTube Live will be Wednesday, July 10th 

There will be no MarketingExperiments YouTube Live this week. We hope you enjoy your Independence Day (for our American audience), your summer (for our Northern Hemisphere audience) or your winter (for our Southern Hemisphere audience). In the meantime, feel free to watch replays of previous events.
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Get Certified in Value Proposition Development

Many businesses don’t dominate market segments because they have superior products or services, but because they know how to clearly communicate their company's value to the appropriate customer segments at the right times.

Learn how to identify and articulate a value proposition and then measure its force to infuse it into all of your marketing.

Learn More ►





 

Our Most Popular Resources From the Last 14 Days

Coming Soon ...

Be on the lookout for these upcoming topics from the MarketingSherpa family (including MECLABS and MarketingExperiments): 
  • The Most Popular Articles about Inbound marketing from MarketingSherpa’s 20 Years of Reporting
  • Checklist for Website Migrations
  • How Qualitative Research, Design Thinking, and Design Sprints Relate to A/B Testing
  • A/B Testing in Digital Marketing: Example of four-step hypothesis framework
and more ...
 
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