How weather data can drive marketing ROI Amplify engagement, revenue, and growth
ClickZ Daily: January 26, 2022 |
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| Good morning! It’s no secret that the advertising ecosystem’s shifts are daunting for marketers. However, by trusting and testing alternative forms of data, like the weather, brands can stay one step ahead of their consumers as well as competition to consistently deliver value. Applying weather data has multifold benefits right from improved ad targeting to real-time messaging, and reduced spend wastage. Lauren Lee, IBM Watson Advertising’s head of product marketing, highlights how marketers can tap into this power and amplify opportunities that spread across the business strategy. |
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Advertising & Promotion Lauren Lee The solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while being compliant |
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| | Digital Leaders Michael Collins Does your brand have a league carved out and in line with consumer expectations? Read more |
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| Digital Advertising Abhishek Shrivastava How to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read more |
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| Digital Leaders Nicola Mendelsohn CBE Nicola Mendelsohn CBE, VP Global Business Group at Meta outlines brand-side priorities that will shape the digital and marketing arena Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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