How well do you know your organization's supporters?

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Are you asking the right questions?

Are your supporters heavy social media users, or are they more private? Are they city dwellers? Or do they live in the suburbs? 
Knowing the answers to these and other questions about your organization’s donors, volunteers, and activists can help you make smarter decisions, such as:
Choosing which outlets to target with media pitches
Determining how you spend time on social media
Deciding which mailing lists to purchase
By taking the time to learn about your key supporters, you’ll make it easier for your organization to connect with your audience and understand its traits, values, and goals. 
Download Audience Personas for Nonprofits and find out how to begin.
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