Well+Good’s new commerce marketplace is not competing with the Sephora’s of the world, but instead is featuring editorial voice and curation.
| Wellness and self care became a popular topic during the pandemic. We talked with one news organization that turned its breadth of knowledge from the newsroom into a thriving e-commerce business. Read more below. Well+Good's new commerce marketplace is not competing with the Sephoras of the world, but instead is featuring editorial voice and curation. Media buyers should focus on brand suitability now that YouTube's brand safety concerns are not as much of an issue, according to a new report. Nearly one third of the publishers that sell subscriptions never offer discounts, according to new Digiday+ research. After acquiring PopSugar in fall 2019, the media company restructured its sales team around advertiser verticals and adopted sales incentives that pushed for the most profitable deals. More in this Digiday+ case study. Retail media accounts for roughly 15-25% of the media mix and total investment in retail media is generally up around 20% year-over-year for many brands. Read more about why more buyers are moving their dollars in this direction in this week’s Digiday+ Marketing Briefing. Despite its many positives, remote working has led to a spike in anxiety for many people and employers must work hard to ensure it doesn't creep into hybrid-working setups. Other things to know about Join us at the Digiday Business of TV Forum on November 1 in New York City, where we’ll explore and discuss how consumer trends and other market forces are dramatically changing the TV industry as well as how and where brands and agencies are spending ad dollars. The shift from behavioral targeting to contextual and the rise of digital video on social platforms has made it clear that video advertisers need a new playbook. Sponsored by OpenSlate. The pandemic has accelerated the increase in CTV consumption, which is leading a growing number of publishers to embrace this medium. Sponsored by Distroscale. | | |
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