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How will Google’s IP Protection impact ad targeting and measurement?

Google has begun testing another feature from its Privacy Sandbox, IP Protection, which takes aim at the use of IP addresses as ad targeting identifiers. We spoke to some experts about how it works, and what it means for advertisers.
 
Asda Rewards: How email personalisation is driving loyalty program engagement

From serving Rewards members with simple personalised email headers, to more sophisticated ‘year-in-review’ content, use of behavioural data and polling, the Asda CRM team share some key learnings from their success.
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mark ritson


3 Marketing Wins: When you're on a stretched budget
Introducing our latest guide: "3 Marketing Wins (when your budget is stretched)." In this comprehensive yet concise 3-step resource, we share Mark Ritson’s best kept secrets to success, as taught in the Mini MBA in Marketing, tailored for those dealing with limited budgets.
Download the guide now!
Featured Reports
The Future of Marketing: The AI Opportunity

Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…”

But precisely how many marketers are using generative AI, and where do they believe its value lies?
Winning the Race for Digital Skills

How do businesses keep up with customers, technologies and events that are perpetually in flux? Just as they always have, by learning.
 
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