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| Top Stories |  | | Ivy Liu |
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| | | | | The growing need for transparency is a possible source of market reentry for ad tech’s oldest DSP. | | |
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howdy! | | | | | Summer 2023 has come to an end, but the events over the past four months are bound to leave a lasting mark on the rest of the year. | | |
| | | | | Third-party cookies have long cost both publishers and advertisers, but first-party data is unlocking new opportunities. What role will first-party data play after the deprecation of third-party cookies? Take this survey, and we’ll send you a $5 gift card. | | |
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howdy! | | | | | Publishers including The Marshall Project and The Markup shared case studies of how they’re using generative artificial intelligence in their newsrooms for more efficient editorial processes – after some failed tests. | | |
| | | | | By creating dynamic templates that accommodate messaging and creative, advertisers are streamlining creative iteration and shortening time to market. | | |
howdy! | | | | | As the pandemic has gone on, though, the question of when or if employees would return to full-time in-office work has been a common one. Now, it seems, some companies are aiming to make that return more formal. | | |
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| | | | | In a fragmented programmatic space, marketers are seeking tools to streamline buying and navigate an ever-changing landscape. | | |
howdy! | | | | | While click farming and impression farming have been around in digital advertising, the increased use of artificial intelligence may worsen these larger fraud-related problems. | | |
howdy! | | | | | With the help of content creators, T-Mobile is adopting a raw and unvarnished approach to draw attention to its brand. | | |
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