How Would You Warn 2019?

If you could warn your 2019 self about what was to come, what would you say?

In addition to stocking up on toilet paper and hand sanitizer, I might also advise my earlier self not make too many downpayments on big travel plans.

Hotels.com brings that premise to its newest spot featuring Captain Obvious, who time travels back to share grim tidings with himself in 2019.

While the ad is another great example of how the travel, hospitality and bookings industries have adapted their marketing to the nonstop crisis that is 2020, there are also some interesting things to note about how it was produced.

This is the first ad Crispin Porter Bogusky's been able to shoot in person rather than relying on remote tactics. That said, it still required extensive social-distancing requirements, including a maximum of eight people on set at any time.

The ad also had to be produced in one go, packing all the shooting into a 12-hour sprint in one day.

If you work in advertising or production, have you started to transition back to real-world shooting? And do you think your experiences over the past few months will permanently change how you strategize or even concept production long after the pandemic has passed?

I'd love to know, so drop me a note at the email below or at @Griner on Twitter.

David Griner
Creative and Innovation Editor, Adweek
david.griner@adweek.com

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