How your organization can become AI powered The author of 'The AI-Powered Enterprise', Seth Earley provides practical guidance for implementing transformative AI solutions to your organization.
ClickZ Daily: July 29, 2020 |
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| Happy Wednesday! Today we have the author of ‘The AI-Powered Enterprise’, Seth Earley providing practical guidance for implementing transformative AI solutions to your organization. He writes: To move your organization toward AI success, make sure you have a clear objective for the project, a good definition of success, and a way to measure whether you got there. Also Impact’s Product Marketing Manager, Molly Doyle Young talks about the different ways to approach an influencer program and how they can benefit a brand. “For some brands it pays off to move away from the traditional slate of celebrities and instead target niche audiences through a micro or nano influencer,” says Molly. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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AI & Automation Seth Earley The author of 'The AI-Powered Enterprise', Seth Earley provides practical guidance for implementing transformative AI solutions to your organization. |
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Digital Advertising Kamaljeet Kalsi Read more |
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| Digital Marketing Molly Young Impact's Product Marketing Manager, Molly Doyle Young talks about the different ways to approach an influencer program and how they can benefit a brand. Read more |
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| Content Jacqueline Dooley Content marketing is incredibly effective, but there are five common content problems that may be sabotaging your results. Read more |
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| Data-Driven Marketing Meka White Morris Meka White Morris, CRO of Tappit, highlights how the utilization of cashless systems can help brands prepare for live events to commence and garner loyalty from their customers. Read more |
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Campaigns Google Shopping has always been a bit of an enigma to non-paid media experts. Unlike Search ads, with Shopping there are a lot of variables involved in how your products show, what you rank for and how much you pay for specific search terms. Download now |
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| Analyzing Customer Data Browser Push Notifications are clickable rich content messages sent to your device by a website or a web app. Web push notifications can be delivered to your subscribers’ device, mobile or desktop, even when they are not on your website. Download now |
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