Influencers are not always what they seem to be, sometimes exaggerating their influence to marketers in a variety of ways. We break down social stars' most common tricks and hacks. YouTube is unforgiving territory for many latecomers. But Vox.com has surged on the platform, growing from 146.7 million to 449.4 million total video views in the last year. Publishers have had a difficult time monetizing Facebook video, but some of them -- including Business Insider, Food52 and Brit + Co -- are now using it to drive commerce. Axel Springer's Bild plans on building a loyal Snapchat Discover following by focusing on political and pop culture content and avoiding click-bait. Larry Burstein, the former publisher of New York magazine, argues that it's not time to eliminate the publisher position just yet. How does a brand like IBM organize for programmatic? Veronica Luik, programmatic group planning director at Neo@Ogilvy, shares the company's roadmap at the Digiday Programmatic Marketing Summit. Learn more here. Learn how to conquer agency chaos in this webinar, where you'll get tips on how to centralize your project information, enforce consistency and reduce busy work. Sponsored by Workfront. |
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| Sahil Patel Vox is surging on YouTube — which is a difficult thing to do today — by focusing on what it knows best: explanatory journalism. |
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| Max Willens Facebook's embrace of video hasn't done much good for publishers’ balance sheets, so some have looked to make it a commerce driver. |
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| Sponsored Content Turn Like the philosophers who pondered the sound of a tree falling in the forest, media traders have been grappling with this issue for ages. Yet, unlike that classic thought experiment, the question about video ads has real-life consequences. So what's the answer? Sponsored by Turn |
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| Lucia Moses Larry Burstein, the former publisher of New York magazine, says the publisher title connotes brand ambassador and the broad scope of work that includes. |
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| Jessica Davies The plan is to test, learn and extend the Bild brand to young audiences, who don't come to its homepage. |
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| Sponsored Content GeoEdge Publishers today have a blindspot when it comes to the ad ops process, and it's messing with the way ads run on their platforms. Enter creative quality assurance to fix the problem, but research shows that QA can be messy when done manually. Automated QA may be publishers' best bet. Sponsored by GeoEdge. |
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| Sponsored Content Workfront It's time to improve your process and increase productivity. Join us for this webinar as we learn three tips to conquering agency chaos. Sponsored by Workfront. |
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