YouTube stars have found a role for IGTV that may help to set it apart from YouTube or reinforce it as a hub for YouTube hand-me-downs.
July 18, 2019

In today's top stories: while Instagram’s long-form video platform IGTV has yet to emerge as a legitimate rival to YouTube. However, YouTube stars have found a role for IGTV that may help differentiate it from YouTube. And not every business can survive -- or grow -- solely from ad revenue. Imgur, the image-sharing site that was once just a tool for Reddit users, has taken the hint.

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YouTube stars have found a role for IGTV that may help to set it apart from YouTube or reinforce it as a hub for YouTube hand-me-downs.
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YouTube stars feel like the platform lacks the direct competition that would help them to diversify their businesses and push YouTube to do more to support creators.

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Publishing in the Platform Era
On this week's episode of The Digiday Podcast, Brian Morrissey sits down with Courtney Coupe, the head of CNN's Great Big Story, to discuss the importance of strategy in diversifying platforms, knowing when to say no and why she wants to make GBS's website their premier online destination.
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