View this message in a Web browser   Forward to a Friend Strategy, Operations, People It’s almost an annual tradition for CEOs to get asked about their top business priorities for the year ahead. For Oracle CEO Mark Hurd, those priorities—strategy, operations, and people—don’t change from year to year, even if the tactical details may change by the week in this dynamic global economy. Read Hurd’s latest LinkedIn Influencers column for more on why getting those three priorities right is anything but simple, especially amid ever-changing market conditions, regulatory restrictions, and customer expectations.  — Rob Preston, Senior Director, Oracle Content Central Video Tomorrow’s Business, Today More Cloud News Mark Hurd Talks Blockchain Opportunities The first opportunity? Learn to use blockchain features already integrated into your company’s core business applications. “For example, a drug maker might use a blockchain to track its pharmaceuticals throughout the entire sourcing, manufacturing, and delivery process so there’s a clear record of every step and less chance of counterfeits entering the supply chain,” explains CEO Mark Hurd. One more big opportunity. Could Geopolitics Disrupt Your Tech Strategy? The Eurasia Group’s Kevin Allison argues that geopolitics—not a particular technology—will be the top disrupter for technology companies in the next decade. So understanding movements involving privacy, protectionism, and politics is critical for tech businesses that want to become “resilient and avoid some of the risks barreling down the road toward you,” he says. Get more advice for surviving disruption from Allison and former United Nations Deputy Secretary-General Lord Mark Malloch-Brown. How Healthy Analytics Leads to Better Care Healthcare data analytics company Sentry Data Systems works with hundreds of hospitals and clinics “that serve some of the neediest and most vulnerable” patients, says founder and CEO Travis Leonardi. But capturing, classifying, and analyzing millions of healthcare records was pushing Sentry’s data center to the brink. Why Sentry chose Oracle Exadata Cloud at Customer to help the company, and patients, thrive. Why ‘Lower-Cost’ Software Maintenance Providers May Be More Expensive Third-party enterprise software support companies such as Rimini Street promise to cut business customers’ application update and support prices, but buyer beware. The true costs may be higher than you think, especially when you consider factors such as your access to the latest innovations or what happens when you move software to the cloud. Five factors to consider before making your choice. Special Report: Top Trends for 2019 What technology and trends will affect your organization, and which strategies can you deploy to stay ahead? Here’s one piece of advice: “Automation will be a buzzword in 2019 as IT organizations will need to deliver on increasingly dynamic and fast-paced business requests,” says Markus Schwarz, director, Cloud Insight, Oracle. Get a roundup of expert insights in Profit magazine’s special report. Calculate Your Savings with Oracle Database as a Service Video on Demand Streaming Financials with the Cloud With Oracle ERP Cloud, Informatica eliminated numerous custom reports, and took advantage of advanced mobile functionality to act quickly and respond from anywhere. Events Oracle Cloud Day February–March | various locations Register Oracle OpenWorld Global March 26–27 | Singapore Register Modern Business Experience March 19–21 | Las Vegas Register Modern Customer Experience March 19–21 | Las Vegas Register SuiteWorld April 1–4 | Las Vegas Register Collaborate19 User Conference April 7–11 | San Antonio Register Get Cloud Leader newsletter every week. Subscribe Stay Connected

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