| Time for a poll. Consumers have their own thoughts when it comes to the profit margins in grocery, according to a new survey. And it’s not a small margin, either. Shoppers believe grocery retailers are earning a 35.2% net profit margin, a whopping 14 times higher than grocers’ actual average of 2.5%. How have you been managing shopper needs / perceptions in the midst of high inflation? - Price relief
- Rewards / loyalty offers
- Other, tell us in the comments
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Cast your vote here, or email your thoughts (which we may edit or shorten before publication) to SN Executive Editor Chloe Riley at chloe.riley@informa.com, and make sure to include your first and last name and job title. Have a great rest of your week, and check back for the final results Friday. WHAT DO YOU THINK? | 
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