According to an August 2018 study by Salesforce, 71% of shoppers use a mobile device in-store – a figure up from 62% in 2017. We look at retailers integrating smartphone usage in-store.
Last week, Twitter announced that it has rolled out globally a feature that allows users to hide replies to their tweets. What are the implications for brands?
As businesses, especially small and mid-sized companies, consider jumping on the increasingly expensive influencer marketing bandwagon, risks abound and wise companies will make sure they are well-positioned to take advantage of what influencers offer.
We’re lucky enough to be catching up with Dani Bassil this week, CEO of Digitas UK, one of the most respected marketing and technology agencies around.
Digital Transformation and the Role of Data Gain a better understanding of data within the wider scope of digital transformation and how data underpins businesses. We'll explore why digital transformation is needed; the role of data, including how it is made and used; the DaaS model; data strategy frameworks; and why transformation can fail. The report also features case studies of businesses undergoing digital transformation and the impact of change.
Search Engine Optimisation (SEO) Best Practice Guide The value of proper SEO cannot be overestimated. Access our guide to discover everything you need to know about search engine optimisation, whether you work for an in-house client-side team, or for an agency.
