Lower inflation portends further slide in mortgage rates | Selling is easier if you spend time in buyers' shoes | Criteo: Media agencies say clients should try new channels
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Selling is easier if you spend time in buyers' shoes Selling might be easier "if we could help make buying easier," sales blogger David Brock asserts. Consider questions -- such as why your buyers typically get derailed from a purchase -- and offer insight to assuage their fear of making the wrong decision. Full Story: Partners in Excellence Blog (1/11)
Criteo: Media agencies say clients should try new channels Brands still can make gains against economic challenges, say 60% of US and European media agency professionals surveyed by Criteo. More than 90% say brand clients should explore new digital channels, and 64% say newer digital options such as retail media networks will deliver returns that outpace social media or search. Full Story: MediaPost Communications (free registration) (1/11),Adweek (1/11)
Real estate tech startup SMS Assist bought by Lessen Real estate technology startup SMS Assist is being acquired by a competitor, Lessen, which brings together US landlords and building contractors, for $950 million. The merged entity will offer services to about 250,000 commercial and residential properties. Full Story: Bloomberg (1/12)
Tool augments small-business options in Apple Maps Companies that register with the Apple Business Connect tool can expand their listings in Maps and other Apple apps. The tool enables small-business owners to customize logos and photos and to encourage such actions as making a reservation. Full Story: Computerworld (1/11)
Record $31M redlining settlement reached City National Bank will pay a record $31 million to settle Justice Department redlining claims. The claims cite the Los Angeles-based bank's history of refusing to underwrite mortgage loans in areas that were majority Black or Latino. Full Story: PBS/The Associated Press (1/12)
Editor's Note
SmartBrief will not publish Jan. 16 In observance of Martin Luther King Jr. Day in the US, SmartBrief will not publish Monday, Jan. 16.
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