How Hearst is experimenting in commerce and content, How MTV does Facebook Live across Europe, Snapchat’s super-secret publisher help page, My Email Subject
| "If someone asked me if this is a good career path, I would say no." In the latest installment of our Confessions series, a New York Times copy editor talks about the outlook for the profession and what has changed since the paper restructured the copy desk system. Hearst's site Best Products is serving as a lab for the publisher to figure out affiliate commerce. It's the source of all of Hearst's new commerce initiatives. MTV International has produced hundreds of Facebook Lives over the past 18 months, testing a variety of formats. Here's what it learned in the process. "They're dicks." Many publishers privately complain that Snapchat's secretive, too-cool-for-school culture bleeds into its approach with partners. Publishers have asked Facebook for performance data on their Instant Articles since it rolled out the feature in spring 2015. Now, the platform has granted their wish. In today's saturated market, it is still possible to find an untapped customer base. Aaron Luo, founder and CEO of luxury fitness bag brand Caraa, will explain how the brand did it at the Digiday Retail Summit next week. |
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| Lucia Moses In our latest anonymous Confessions, a Times copy editor worries about quality declining when the standalone copy desk is eliminated. |
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| Max Willens Hearst is using Best Products as a lab where it learns lessons about affiliate commerce that it looks to apply across its other titles. |
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| Sponsored Content Sysomos Pop culture has painted some vivid pictures of what AI looks like. In reality, the AI revolution in marketing has been quieter but ultimately more consequential than any killer robot fantasy. It’s making it possible for marketers to go further with less and make the most of big data, but just WTF is AI? Sponsored by Sysomos. |
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| Jessica Davies MTV International is still a big fan of Facebook Live and has produced hundreds of videos using the format over the last 18 months. |
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| Brian Morrissey Many publishers privately grouse that Snapchat’s secretive, too-cool-for-school corporate culture bleeds into their approaches to partners. |
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