In this week's Digiday+ Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. During a time when diversity in advertising still lags, independent agency A—B is leveraging its BIPOC staff to pitch clients. Covid or allergies? Zyrtec wants to capture attention on the question with its first ad campaign in a decade. Geopath, an industry-funded organization charged with standardizing and improving the state of measurement for OOH players — traditional and digital in all forms — is feverishly working to advance its measurement to be closer to real-time.
Publishers hope NFTs will increase event revenue, but slow adoption of blockchain tech leaves attendees unsure. Digiday Guide: How publishers and marketers can use the blockchain in their businesses. Other things to know about Digiday is proud to present The Return, a podcast about the advertising industry as it grapples with returning to the office in a global pandemic that has forced society to reconsider the very idea of work. New episodes available every Wednesday. Organizations that help employees chart unique career paths are unlocking anti-churn advantages in a competitive landscape. Sponsored by Alexander Group. Marketers are turning to database tech partners to help honor user opt-outs and provide a more comprehensive picture of customers. Sponsored by Stirista.
In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux.
With the U.S. augmented, virtual and mixed reality market worth $28 billion in 2021 and projected to reach more than $250 billion by 2028, publishers have a strong incentive to invest more in these technologies.
Under president Dylan Mabin, the mission is clear: get OOH measurement up to date and aligned with other media options, while shortening the time frame of data reporting.
