| Dmexco attendees will be bombarded by Lumascape this week. Here's an oral history of how the series of charts, which started as a PowerPoint in 2010, came to be. The diamond industry is trying to encourage millennials to purchase diamonds by using Instagram and pop culture tie-ins to make the precious gemstones seem more approachable. Apple News launched in 2015, but it's already testing a pivot to video with a featured video section that runs several times a week. "Outside of Europe, there is no reason to have heard about it in anything other than a compliance workshop." The enforcement of the General Data Protection Regulation is looming in May, but many U.S. ad tech vendors aren't ready for the new data-privacy rules. From Tearsheet: Personal finance app MoneyLion is launching an augmented reality tool called Grow Your Stack, which will provide customers a visual representation of their account balance. AT&T's powerful "It Can Wait" PSA is the video spot to beat in this year's Digiday Video Awards. If you can top them, enter the Best Video Ad category by the regular deadline on Friday, Sept. 29. We asked ten world-class industry experts for their opinions on the state of marketing and advertising, and where it's going. Download this guide to learn about the four burning issues in marketing technology. Sponsored by Tune. |
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| Ross Benes The story of how the Lumascape came to be, told by some of those who helped popularize it |
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| Shareen Pathak The DPA is tapping influencers and pop-culture moments to sell millennials on diamonds. |
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| Sponsored Content The Media Trust It's rare these days to find a publisher steering confidently toward the European Union's new General Data Protection Regulation, a set of rules that curtails their ability to collect data on EU audiences and threatens heavy fines for infractions. We spoke with Craig Newsome, head of ad ops and client services at Autotrader UK to learn who the company is shifting into gear to tackle to new rules. Sponsored content by The Media Trust |
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| Max Willens Barely two years into its existence, Apple News is experimenting with ways to get more video in front of its users. |
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| Seb Joseph Marketers and ad tech executives are finding it hard to escalate the GDPR to senior management outside of Europe. |
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| Sponsored Content GumGum Thanks to a combination of improved computing power, cheap data storage and an unprecedented availability of data from all corners, AI is poised to reshape our working world. That's why we surveyed more than 400 marketing and advertising executives to find out where our industry is applying AI, which departments are well-versed in the technology and how it could reshape those roles in the next two to five years. Download this guide to learn how to keep up in this brave new world. Sponsored by GumGum. |
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| Sponsored Content Taykey We want to know: how do you align inventory quality and relevance in a programmatic environment? What data and methodologies are you using? Take a few minutes to complete the survey to get the full report and the chance to win a $500 gift card. Sponsored by Taykey. |
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