| | | | | Should Ad Agencies Even Be Called Ad Agencies Anymore? Marketers say they need a better way to explain what they do By Patrick Coffee "The agencies in this room today will be lucky to be around in five years, much less 10, unless they radically transform the way they come to market," said The&Partnership North American CEO Andrew Bailey during an event aptly titled Is the Agency of the Future Still an Agency? That sentiment may seem alarmist, but...
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| | | | | | | | 4 Reasons the Death of Agency Culture, a Vital Differentiator, Is Near Disconnected talent and lack of real mission is behind the decline By Markham Cronin What makes one agency different from another, really? Judging from an informal sampling of the propaganda on many agencies' websites, not that much on paper. However, the one true and demonstrable difference, as fleeting and intangible as it might be, is the individual agency culture. And beyond cooking up some groundbreaking patent, it's the only...
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