The New York Times will bring a brand-safety message to the NewFronts, Why BuzzFeed’s Proper Tasty is taking on a global flavor, WTF is an Insta pod?, Daily eNL
| Learning disabilities can be a serious impairment, but a lot of people with LD seem to have found a home in advertising. Practitioners see a link between LD and creativity. "I'm just wired differently," said Rich Silverstein of Goodby Silverstein and Partners, who identifies as having dyslexia. United certainly isn't the first to weather a brand crisis, but its new damage control strategy shows a marketer trying to take full control of its message. The NewFronts isn't just about video anymore. Case in point is The New York Times, which will use the platform to pitch video, audio, interactive storytelling and more. Gin and tonics are making way for Japanese croquettes and Filipino-style chicken adobo on BuzzFeed Tasty, which is adopting a more global palate. Insta pods have become the new clique. But what are they, exactly? We break down what it all means. |
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| Tanya Dua "Maybe we are the future in terms of evolution and the neurotypicals are the past, kind of like ‘X-Men.’" |
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| Lucia Moses With advertisers worried about fake and sketchy content, the publisher will try to persuade them that they should spend more with its ilk. |
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| Sponsored Content Marin Software Advertisers have the opportunity to multiply the impact of their advertising spend by coordinating campaigns across channels. This report examines this effect across over 200 enterprise advertisers who manage Google and Facebook campaigns. Sponsored by Marin Software. |
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| Lucinda Southern “Scale is an expression of the relationship we have built with the audience: 65 percent of the U.K. audience watch a Proper Tasty video each month. The proof is in the pudding." |
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| Shareen Pathak Instagram Pods have been buzzing around for the last few weeks, fueled in part by a New York Magazine article about the writer trying to get access into one. We break down what an Pod is and what it means for brands. |
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| Sponsored Content LiveIntent People-based marketing is the ability to reach real people with one-to-one messaging in mass media channels, irrespective of device. But what exactly makes people-based marketing "people-based"? Sponsored video by LiveIntent. |
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| Sponsored Content AppNexus Here's some news that might surprise you: Americans have a high level of trust in most of the advertising they encounter. A survey by Marketing Sherpa found that 80 percent or more of U.S. internet users place faith in print and television ads that promote the various products and services they're looking to purchase. Sponsored content by AppNexus |
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