In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings.
| As Vizio builds up its connected TV advertising business, the smart TV manufacturer is removing a major barrier to getting traditional TV advertisers to move their money to its streaming inventory — measurement verification. Vizio has signed a deal with Nielsen to provide Digital Ad Ratings for ads running on Vizio’s SmartCast connected TV platform, which spans 13 million households in the U.S. Through the deal, advertisers buying CTV ads from Vizio will receive audience age and gender breakdowns for those campaigns from Nielsen. Read more below. In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. In advertising Black Friday deals, retailers are giving more details about how long deals will last where customers get info about what new deals will be available when. As much as 10% of the content that some news publishers produce is now available only to paying readers. With a Biden administration set to take over in January, one arena for policy whiplash is the environment and the recasting of American stance on climate change, which could bode well for Grist. Other things to know about This week: From keeping audiences engaged to the measurements that matter, we’ll offer honest insight and practical tips into what’s ahead for television at the Digiday Future of TV Summit LIVE. See what else we’ll be covering and secure your spot today to hear from senior leaders from 360i, Dentsu, GroupM and others. New research finds that DTC and CPG brands are taking new steps to improve product search on their own websites, both to improve conversions and to collect more CRM data. Sponsored by Yext. | | |
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