Last year I had to lay the smack down on one of my most successful clients…
“I order you to NOT cut the grass once in 2024!”
Considering this client’s time is worth between $4,000 - $5,000 per hour…
Mowing the lawn himself was saving him $20…
But costing him a fortune in time that could be much better spent.
Not only could he be using that time to make more money in his business…
He could be taking his wife out for lunch, playing with his kids at the park, or going for a “whitespace” walk and doing the BIG thinking & problem solving he needs to move himself ahead.
Why am I telling you all this?
Because even if your time is not yet worth $4,000 per hour…
I need you to understand that it is worth more than 20 or 30 bucks.
Even if you’re making $15 per hour flipping burgers at McDonald’s…
I would argue that your time is worth MUCH more than that.
Because you could be using it to learn new skills like sales, copywriting, or public speaking that can ultimately 10X your income and quality of life.
You were not put here to be a slightly-better-than-average person who cuts their own lawn (unless that particular activity somehow enriches your life).
That’s why it’s so important you value your time and take careful inventory of what you’re spending it on.
This is especially true for what I call your “Magic Time” (the time of day you’re at your most energetic, creative, and productive — for me that’s first thing in the morning) and your “Deep Work” blocks (uninterrupted 60-90 minute periods where you bang out focused work).
So… what should you be doing during these times?
“Delegate, motivate, and sell.” – Bedros Keuilian
Ideally, you’d be building the systems and coaching your team members up to a skill and commitment level where they are doing the work for you.
But if you are a solopreneur right now…
You need to use your Magic Time / Deep Work blocks for sales and marketing.
NOT for paying bills, doing customer service, admin work, running to UPS, etc.
When you are most productive, creative, and energetic you need to be working on sales and marketing, creating copy and new offers to bring in clients.
Revenue generating activities.
In his brilliant book, Ready Fire Aim, my mentor Mark Ford said…
“80% of your time in business needs to be spent selling.”
You might also spend this time becoming a better leader, preparing for meetings, role playing your meetings and preparing for the objections that people will give you. Or writing job descriptions to find great people.
Like I alluded to earlier, some of this time can also be spent sharpening skills like copywriting, sales, or marketing.
Because by developing those skills, you are in fact generating “future” revenue (as long as you go and put them to work after).
So, I strongly suggest you do an audit of how you’re spending your time.
Are you stepping over dollars to pick up dimes?
Are there things you’re doing that add ZERO value to your bank account or life?
If so, ruthlessly cut what you can and delegate the rest.
I promise you’ll thank me when you do.
Success Loves Speed,
Craig
PS - If you’re ready to 2X your income (or more) while working 10 less hours per week >> You can apply to join one of our elite coaching programs here
PPS - Follow me on Instagram where I share business, life, and productivity wisdom every day >> Click here
PPPS - For a FREE call with our team where we help you get 1-3 quick wins in your business — REPLY to this email with the words “QUICK WINS” | 