Tasked with overseeing the ad industry’s response to mounting privacy requirements, the IAB Tech Lab must referee competing interests.
| As 2022 gets underway, the IAB Tech Lab is steering the digital advertising industry through some choppy waters. And its two biggest challenges today — devising a technical workaround for the decline of third-party cookies and gauging consumer consent for behavioral tracking — are thornier than any it’s faced before. Read more below. Tasked with overseeing the ad industry's response to mounting privacy requirements, the IAB Tech Lab must referee competing interests. A Hearst employee returned to the office, but just a few weeks later COVID was in the building too. As the future promises less tracking and a more crowded digital marketplace, advertisers look to fire on all cylinders and meet customers where they are. Other things to know about The Greater Good Awards winners have been announced. Audible, Vidmob, and Artsy are among the list of organizations who made the biggest impact in the past year. See the full list. Following a year of promising results from CTV advertising, marketers are taking note of the channel’s unique capabilities for 2022. Sponsored by MNTN. Download this new guide to learn how marketers are fine-tuning and configuring campaigns to better match the nuances and audience opportunities of iOS versus Android. Sponsored by AdColony. | | |
|
howdy! howdy! howdy! howdy! howdy! |
