Frustrations over the most critical development in digital media shared at flagship industry conference.
| The third-party cookie’s demise creates plenty of gaps in how digital ads are bought, sold, served and measured. Google’s Privacy Sandbox plugs some of those gaps, but IAB Tech Lab has identified more that need filling. Additional coverage: This week’s Digiday+ Future of TV Briefing recaps a contentious session on measurement from the Interactive Advertising Bureau’s Annual Leadership Meeting. The third-party cookie is (finally) crumbling, and the way shoppers search for information has expanded beyond Google, into TikTok, Amazon and other retail platforms. It’s made for a booming retail media networks business that brands like Tropicana are increasingly relying on to target shoppers. Last year was not a great one for publishers' traffic, it turns out. But even so, many publishers maintained their full-time staff and published titles. Performance marketing agency NP Digital this week is finalizing its acquisition of full-service creative and branding agency REBL House. Other things to know about Join us from March 25-27 in Vail for Digiday's Publishing Summit, where attendees will have the opportunity to secure months' worth of meetings in just three days. With Google already deprecating 1% of third-party cookies in Chrome, teams are likely to be highly focused on cookieless planning. Experts even think they’ll work outside third-party signals for a better future. Sponsored by LiveRamp. If marketers add too many attributes to their audience targeting, they can narrow the segmentation to the point of missing out on driving brand relevancy. Sponsored by Acxiom. | | |
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