We caught up with the Managing Director EMEA at Integral Ad Science to find out more about his role, trends in advertising such as contextual advertising and connected TV (CTV), and what’s next for IAS.
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This edition of Digital Transformation Monthly reports on the rise of marketplaces across B2C and B2B sectors, looking at key stories that illustrate the wide variety of functions that marketplaces can serve, and the potential benefits and challenges for businesses.
This edition of Digital Transformation Monthly reports on key trends shaping current marketing practice, including the latest AI innovations, ‘closed-loop' advertising, and the increased adoption of digital banking.
