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IBM Watson’s New Job as Art Museum Guide Could Hint at Lots of Future Roles With Brands Go ahead, ask him anything By Angela Natividad Almost three-quarters (72 percent) of Brazilians have never been inside a museum, according to a 2010 study from the Brazilian Institute of Economic Research. There are probably many reasons for this, but among them is the feeling that art can seem inaccessible unless you've studied it. So, how do you get art to speak to...
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With Brand Safety in Focus, Digital Advertisers Are Quickly Shifting Toward Direct Programmatic While moving away from real-time bidding By Christopher Heine Bots, fraud and particularly brand safety--given YouTube's recent controversies--are among the reasons "programmatic advertising" has become a dirty term in some marketers' minds. Yet, there appears to be an acceleration toward direct programmatic (or "premium" in the parlance of some industry players) that shows the marketplace may be adapting with more urgency than in the...
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How to Manage People and Your Own Career: 4 More Top Creatives Tell Us the Best Advice They Ever Got Jan Jacobs, Margaret Johnson, Brent Choi and Kevin Brady weigh in By Tim Nudd Managing the work is one thing. But eventually you have to start managing people, as well as your own brand in the marketplace. What then? Our video series "Best Advice I Ever Got" continues today with four more top creative directors--Jan Jacobs, Margaret Johnson, Brent Choi and Kevin Brady--revealing the best tips they ever got...
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Facebook Is Working on Technology That Lets You Type and Control VR Devices With Your Mind Could a 'brain mouse' be coming? By Marty Swant Think Facebook's plans for virtual and augmented reality push the boundaries of how we interact? The social network is now working on technology that lets you type with your mind. The company revealed it's working on a "brain-to-computer interface" that will let humans potentially type five times faster with their mind than they currently can...
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Oracle Makes Another Major Data Move, Inking a TV Ad-Targeting Deal With Charter Communications The software giant is venturing into new territory By Christopher Heine Oracle is helping Charter Communications deliver targeted ads to the cable TV giant's 16.5 million subscribers, the companies revealed Tuesday on stage at the Oracle Data Summit in midtown New York. The endeavor marks Oracle Data Cloud's first foray into the addressable television space and is designed to complement its recent agreement with smart TV...
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Crackle Hopes a Customized Streaming Experience for Viewers Is a Big Hit With Advertisers Network will focus on creating programming for a 'point-of-view' By Sami Main With Comedians In Cars Getting Coffee moving to Netflix, streaming network Crackle is determined to continue creating programming based around psychographics rather than demographics for its 18 million monthly viewers. At this morning's upfront presentation, the network rolled out the results of a study that looked at just that. The Sony-owned network did a deep...
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Freeform Wants to Redefine What a Network Can Be for a Young Adult Audience Blends linear and digital viewing for a curated TV experience By Sami Main Entering the second year under its new name, Freeform is all about rethinking what a TV network means to a young adult audience. Freeform's upfront presentation this year expands on announcements the network made in 2016 and is based on much of what it learned in the past year. The network formerly known as ABC...
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