The race to win in streaming video is accelerating. Every major TV company that does not have its own streaming service soon will, including Comcast's Peacock and AT&T's HBO Max. Apple has a new streaming service and mobile-video startup Quibi is developing one.
| | | | The race to win in streaming video is accelerating.
Every major TV company that does not have its own streaming service soon will, including Comcast's Peacock and AT&T's HBO Max. Apple has a new streaming service and mobile-video startup Quibi is developing one.
All these services need to get people to sign up, and Business Insider identified 11 executives who are leading the marketing charge at the major streaming-video services.
They include Joe Earley, who helped coordinate Disney Plus' massive marketing effort; Jackie Lee-Joe of Netflix, which is facing its most competitive moment ever; and Kelly Campbell, who has to keep Hulu relevant after "The Handmaid's Tale" success.
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