Jeffrey Katzenberg and Meg Whitman's mobile-video venture, Quibi, tapped seasoned execs from Hollywood and Silicon Valley to run its streaming platform.
Quibi, Jeffrey Katzenberg and Meg Whitman’s mobile-video venture, is trying to corner the streaming market for millennials with its concept of bite-sized TV shows designed for smartphones.
Now, it has to convince 25- to 35- year-olds to pay for minutes-long videos instead of scrolling through Instagram or watching YouTube.
Quibi hired seasoned execs from Hulu, Snap, and Netflix, Silicon Valley and Hollywood to run the service, and their decisions will shape how the platform develops.
