Identifying Touch Points That Matter Most

What are the most influential touch points along today’s path to purchase? After all, the customer journey is no longer linear, passing through a wide range of digital (and brick-and-mortar) channels. That’s why Delta Faucet Company worked with Luth Research to use a combination of digital tracking and online surveys to measure omnichannel consumer behavior.

Register now to join experts from Luth Research and their client, Delta Faucet Company, for a look at how they observe the various online and offline touch points consumers engage with.