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Nielsen's 2022 ROI Report


Hi John

Did you know that increasing awareness by 1% can increase future sales by 1%? Or that 50% of media campaigns are losing out on up to 50% of returns because they aren’t spending enough?

Learn more in Nielsen's recently released ROI Report which helps marketers around the world understand what actually drives returns, how to measure them, and how to improve upon the metrics you already have.

The report also tackles topics like:

  1. Which new channels perform
  2. What channels work best with your goals
  3. What are the ROI opportunities around the world
  4. How to improve your CRM strategy


If driving media ROI is your job, this report helps you do it better.

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