What publishers want Snapchat to fix about Discover, Copyranter: The go-to ad joke is -- still -- the white male moron, Slack isn't catching on at ad agencies -- and it's clients' fault, Atlas Obscura's David Plotz on building distinctive media brands in the age of platforms,
| Sahil Patel The hype for virtual reality is real. Publishers like CNN and The New York Times are devoting manpower to create more VR content. Advertisers are interested, and they themselves are looking to bake in expertise for the medium. Propelled by large investments from the likes of Facebook and Google, their belief is that consumers will soon crave VR. While some early content is getting millions of views, VR's future is still not etched in stone. |
| | | Garett Sloane Talk to anyone, and it’s clear that the the mostly young Snapchat audience is less enthusiastic about Discover than the media companies. Traffic to Discover is a fraction of the regular user activity that reaches more than 100 million people a day. The main focus of the app will always be the photo and video messaging among friends, but Discover, where premium publishers post daily digital editions, is where many of the ads run. So for business’ sake, Snapchat is always evolving Discover, adding special publishers, tweaking the design, and building traffic-driving gateways to it. |
| | | Mark Duffy The objectification of women in advertising has been drastically reduced in the last 10 years, replaced by a wave of empowering "Femvertising." And more and more brands are featuring gay and interracial couples in their ads. It’s a beautiful thing. How about the white man as de facto dummy? Ha, yeah no. Sorry, no progress on your front, dudes. | | | | Shareen Pathak Agencies haven’t gotten on Slack, the fast-growing messaging app that boasts 2 million active users a day. That stands in stark contrast to the media, where news organizations have adopted the system widely. Reasons vary: Pramit Nairi of RPA says it might be because of how closed off agencies are with information. Others say email is king since that’s what clients use. |
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| | | Brian Morrissey David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone’s an explorer of the world. That’s harder than ever in the world of platforms, Plotz explained on this week’s episode of the Digiday Podcast. “When Facebook is the primary content delivery system, are you going to be able to thrive as a distinctive publisher,” he said. |
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