What's wrong with this picture: The influencer your brand is working with has shown some dramatic spikes in growth recently and--though she lives in Kansas--has pods of followers in Russia, the Middle East and China. "That's cause for concern," Alexandra Kirsch, manager of social media for Henkel, said during Adweek's Elevate: Influencers conference Thursday in...
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November 19, 2018
Brand Marketing Daily
The top trends and topics for marketers
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If Your Brand’s Influencer Seems Too Good to Be True, Watch Out
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