Why IKEA's Betting Big On China; Plus, Gaming's Growing Influence On Retail; And How Immersive Theater Creates Customer Conversions | | | | | | | | | | | | | | | | | | | | | | | | | When DTC Experiential Retail Goes To The Theater | | | | While there are many retailers making an attempt at "experiential retail," NYC-based SHOWFIELDS spent the second half of summer 2019 bringing new meaning to the term, with a shopping experience wrapped around a fully immersive theatrical experience akin to Sleep No More. It's an unusual idea — but as it turns out, basing part of the performance around a retail seems to have inspired an awful lot of customer conversions. | | | | |
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| | | | | | | | | | | | | Gaming Breaks New Ground In Commerce And Payments | | | | The holiday shopping season, just about to start, is a big time for video games, which are undergoing innovation amid changes in tech and retail opportunities. Whether via subscription commerce, augmented reality or other paths, video and mobile gaming is helping to disrupt parts of retail. Read More... | | |
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| | | | | | | | | | Sharing Plant-Based Family Snack Recipes Via eCommerce | | | | Every family has its own recipes — and some have to get a bit creative to accommodate a plant-based lifestyle. Pan’s Mushroom Jerky Founder Michael Pan tells PYMNTS how a family recipe inspired him to start a snack food brand — and how it taps into eCommerce to share its products with the world. Here are the snackable details. Read More... | | |
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| | | | | | | | | | | How To Make Commerce And Payments Smarter | | | | Technological advances, along with better business processes, are bringing higher levels of rationality and efficiency to a variety of tasks, some of them mundane and frustrating. Read More... | | |
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