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Ikea Just Made a 25-Minute ASMR Video, and It’s One of the Most Satisfying Ads Ever Soothing new work from Ogilvy NY By Kristina Monllos A woman runs her hands over a fitted sheet in a new 25-minute digital spot from Ikea, and then she asks viewers to listen to how nice it sounds when she smooths the sheet out. It might seem like an odd move for the brand if you haven't heard of ASMR, or autonomous sensory meridian...
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Q&A: AdRoll’s President on the Future of Ad Tech, and Those Snapchat Rumors Toby Gabriner also talks video and the evolution of agencies By Marty Swant Adweek: AdRoll is one of several companies that have developed data co-ops (along with Adobe and others), which are pitched as alternatives to walled gardens. Toby Gabriner: Our original thought we came to market with was a retargeting product, and then four years ago, the company was really smart and thought about how do we...
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