Learn how to design a data lake -

Hi John,

A data lake can help you improve operational efficiencies while reducing costs and increasing revenue. What’s a data lake? According to Wikipedia, it is a system or repository of data stored in its natural/raw format, usually as object blobs or files—in other words, it’s a good thing for marketers!

To learn more, register here to join me for "How to Create a 360-Degree View of Customers with a Data Lake," presented by Merkle. We will learn how to:

• Build the right cross-functional team to quickly establish a data lake
• Develop a data lake roadmap and timeline to keep the project on track
• Select tools and technology based on business needs and desired use cases
• Measure the success of operational efficiencies, reduced costs, and increased revenues
• Plus! Hear how Gerber Life Insurance successfully activated a data lake and what they gained

Reserve your seat now to get smart on Wednesday, December 15 at 2pm ET.

This Tech-Talk Webinar is sponsored content by Merkle.

Sincerely,
Nancy Taffera-Santos
SVP, Media Solutions & Strategy
eMarketer, Inc.

P.S. Please forward this invite to colleagues who may be interested in data lake fundamentals. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com