🎛️ Improve ROI with an event-first approach to marketing

Whether online or in-person, events aren’t cheap. Neither is the market research that anchors many events.

Today, MarTech contributor Lisa Shaw examines how to extend the ROI of your events by extending the life of the content you create for and during your events — especially that costly research.

Also today, how is your email platform holding up amidst challenges related to data, deliverability and more?

And speaking of events, a huge thank you to everyone who attended this week’s online MarTech Conference. The sessions are available on demand, so you can still check them out if you are busy this week.

Mike Pastore
Editorial Director

Event marketing

How the event-first approach to marketing can maximize research ROI

Having your partners and community shape the research will give you content people want and a built-in audience interested in your events.

Video marketing

41% of brands using AI for video, up from 18% last year

AI is making video production a whole lot easier, and brands are taking advantage of it.

Email marketing

Is your email platform built for today’s email challenges?

Email has gotten complicated. Is the platform your email team is using equipped to handle it?

MarTech webinar

Getting your email data strategy right

Want to send emails that truly resonate? Join us April 3 to learn how a smarter approach to your email strategy can enhance personalization, boost customer loyalty, and drive stronger conversions.

Marketing artificial intelligence (AI)

State of the Stack 2025: Homegrown martech surges as AI accelerates development

Spurred by AI, marketers are using more tools than ever, and they're making an increasing number of them, according to The MarTech State of the Stack report.

Marketing technology

Brand apathy growing among U.S. consumers

Consumers choose les expensive options they don't see as inferior in quality. Can better consumer engagement fix that?

B2C marketing

Your 2025 Marketing Playbook? Everyone else already has it

If your strategies still rely on last year’s playbook, you’re already behind. See what’s driving consumer decisions right now.

Email marketing

The biggest email newsletter mistake B2B companies keep making

If your email newsletter is all about you, you're doing it wrong. Create content that keeps subscribers engaged and boosts results.

On-demand marketing training

The complete MarTech spring season is now available!

Unlock 45+ on-demand discussions on marketing strategy and solutions to overcome your biggest AI, GTM, ABM, and influencer marketing challenges – yours for free.

Start Watching

What else we're reading

MarTech research

What they're saying

From Search Engine Land