| | | Writing isn’t just a tactic—it’s a strategic differentiator. According to the latest Ragan and HarrisX survey, writing is the No. 1 most valued skill for communication executives. What’s more, writing also is the top skill communicators would like to see improved among their team members. | Reserve your seat to become a faster, more creative
and more persuasive writer. | | Ragan’s Writing Certificate Course held over three consecutive Wednesdays, May 3, 10, and 17, is a three-part certificate series that will enhance your writing style and your value as a communicator. | | Upon completion of the course, you’ll master these top 8 skills: | | Write Like a Journalist: Powerful techniques for crafting credible-yet-compelling headlines, subject lines, teasers and leads. The Oops Checklist: Biggest grammatical and stylistic mistakes communicators make — and how to avoid them. Persuasive Messaging: Applying the theories of persuasion to your copy. Self-Editing Hacks: A checklist to fine-tune and fact check copy fast. Inclusive Language for Writers: Phrases and terms to add to your lexicon. Made to Stick: How to make everything you write more “sticky” — from blogs, social media posts and even emails. Storytelling Hacks: New ways to transform boring topics into blockbusters. Creativity for Communicators: Harnessing your inner poet for bold, brilliant copy. | | View the full agenda. | | Take your writing skills to the next level with the Writing Certificate Course for Communicators on May 3, 10, and 17. | | |
|
|
