| Lucia Moses The U.S. publishing house is scrambling to erase $120 million in losses last year; its international arm could offer lessons in cost-savings. |
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| Tim Peterson Axios sees its HBO show as an opportunity to broaden its audience and create a halo effect for two subscription products that are in the works. |
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| Sponsored Content Viant Television viewers today are more distracted than ever, with the average U.S. household containing 13 connected devices competing for viewers' attention. Marketers agree (86 percent of them, in fact) that it's harder to capture consumer attention through TV alone, so how do you break through the noise? Sponsored by Viant. |
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| Sahil Patel Facebook recently reduced its budget for entertainment programming on Watch as the company focuses more on bigger projects, as well as news and live sports. |
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| Ilyse Liffreing Brands like Gillette, Pampers, Aveeno and Neutrogena are buying up more conversion ads directing users to their own websites. |
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| Sponsored Content OpenX For brands and retailers looking to reap the rewards of a robust holiday shopping season, consumers are signaling several important shifts in how they consume branded content and ultimately execute their buying decisions. These new consumption trends have compounded the challenge of engaging shoppers in today's highly fragmented media environment. Sponsored by OpenX. |
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| Sponsored Content The Media Trust Malvertising is not a simple problem. Nor should it be addressed with a simple solution. Sponsored by The Media Trust. |
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Awards Gala:
November 14, 2018 |
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Awards Gala:
November 14, 2018 |
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ALL EVENTS |
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