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In balance with sustainability

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Consumers ask more and more for sustainable products. The market is trending toward more naturality and eco-consciousness while keeping the key performance on hair. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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TOPICS THIS WEEK

Consumers ask more and more for sustainable products. The market is trending toward more naturality and eco-consciousness while keeping the key performance on hair. As consumers are paying more and more attention to their environmental impact, the hair care market is experiencing a paradox between product multiplication and sustainability.

BUSINESS

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In balance with sustainability

Consumers ask more and more for sustainable products. But that does not only mean using recycled packaging. The production process also plays an important role. A new active ingredient shows how this need can be met in hair care.Hair care is a dynamic market with a global forecasted value growth of 5,5% by 2023.

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Fighting the crisis

Several global players changed their production from skin care to disinfectants or masks or had added that to their regular production. What are the reasons for that? Belinda Carli is talking about the impact of the corona pandemic on the cosmetic industry.

INGREDIENTS

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Wheat power

The demand for natural ingredients is growing in hair care. Researchers have found that wheat proteins can replace chemicals that pollute the environment. Specialists look at this and the most innovative trends in personal care now. Hair care is an important part of regular personal hygiene around the world. After all, healthy and shiny hair is considered to be a beauty symbol. No wonder that the demand for hair care products is high. Consumers expect benefits like easier detangling and styling, greater shine or better smoothness for their hair.

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PRODUCTION

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PCR is the key

Sustainability, hygiene, new materials – the requirements on cosmetic containers are different but always quite high. Dominic Bakic knows what is important today and what is expected of packaging in future.

SNEAK PEEK COSSMA

Date of publication: 31.07.2020
Focus: Natural cosmetics and sustainability - new approaches

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© 2020 Health and Beauty - All Rights Reserved.

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