Don't miss out on these in-depth Pre-Conference Workshops on Monday, February 24.

Mastering the Ask: Advanced Prompt Engineering for Precision Results

You might think you’ve got prompting down, but an Open AI study found that 60% of AI users report dissatisfaction due to poorly structured prompts. Many communicators fail to provide the necessary context or specificity, resulting in irrelevant or incomplete responses. This session will show you how to ride the latest wave of advanced prompt engineering to transform vague commands into precise, highly effective prompts and better results, ensuring you get more out of every interaction.

Futureproofing Your Brand: Authentic Storytelling with AI Visuals and Video

You know AI can create powerful visuals, but are you using it effectively? As more brands race to adopt AI-content, many marcom pros are struggling to balance the “awe” factor with authenticity. AI tools like DALL-E, Sora and Adobe Firefly Video Model can help automate visual storytelling, but your content can risk feeling impersonal or worse due to the "uncanny valley," bias and deepfakes. This session shows you how to navigate these pitfalls and harness AI’s creative potential—so your visuals resonate and remain authentic.

AI + SEO: Elevating Brand Reputation through Intelligent Search

AI isn’t just changing search—it's becoming the new arbiter of your brand’s reputation. As AI tools and agents increasingly synthesize and interpret search results, they're fundamentally changing how audiences discover and understand your brand. This session reveals why GenAI and search transformation should be on every exec's radar, not just your SEO team's. Join us to learn how to influence the machines that are influencing your audiences—and discover how to adapt your content strategy to thrive in this new landscape where AI has become the primary mediator of brand experience.