This newsletter features stories that are part of Endgames, a Digiday Media editorial package focused on what's next, what's coming and what's being phased out in the industries we cover. Access the rest of our Endgames coverage here. The past 20 years in the media industry have not been easy for publishers. World events, such as the digital revolution, followed shortly by the Great Recession and then the platforms' algorithm changes in the late 2010s, all mark specific eras of loss felt industry wide. But 2020 could possibly be the hardest and most impactful period of all. Here is this year's round-up of the publications we lost, or ones that nearly tumbled to their deaths, in 2020. Read more below. - The global pandemic threw an unexpected wrench into the business plans of media companies large and small, and for the unlucky, caused them to shut their doors — or shut down their websites — completely.
- COVID has accelerated the way brands look at their agency operating models and possible limitations in their ability to be more flexible with the resources and ways of working they have in place.
- Vice Media spent 2020 putting news more at the forefront of its brand, but it still has work to do positioning itself in the digital media landscape.
- Authentic Brands Group's philosophy seems simple, and predicated on past wins: buy low and eke out profit any way you can, every step of the way.
Other things to know about - For advertisers tuning in to Facebook Watch audiences, data reveals patterns within their daily content consumption. In this new interactive infographic, track the Watch audience as they tap into favorite programs with shifting mindsets across the course of a given day. Sponsored by Facebook Watch.
- In this new report, experts put a spotlight on the acceleration of multichannel personalization. Publishers are striving to create engaging, effective and tightly aligned advertising opportunities with the approach, all the while protecting what they value most — their loyal audience. Download now to learn four steps they’re taking. Sponsored by PowerInbox.
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| Coronavirus Fallout | | | | Here is this year’s round-up of the publications that we lost, or ones that nearly tumbled to their deaths, in 2020. | | |
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howdy! | Managing Through Crisis | | | | COVID has accelerated the way brands look at their agency operating models and possible limitations in their ability to be more flexible with the resources and ways of working they have in place. | | |
| Sponsored by MoPub and The Trade Desk | | | | Despite old assumptions about gamers, data reveals they’re older, more diverse and interested in a broader range of experiences than ever before. Download this new guide to learn how advertisers are leveraging consumer behaviors, ad formats and metrics for successful campaigns in the apps people love to play. | | |
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howdy! | Publishing in the Platform Era | | | | Vice Media spent 2020 putting news more at the forefront of its brand, but it still has work to do positioning itself in the digital media landscape. | | |
| Sponsored by Celtra | | | | From ad formats to specific decisions about the creative that consumers are served, audience data is empowering publishers — and it’s opening new routes to direct deals with advertisers who are willing to pay for a competitive advantage. Download this report to learn more. | | |
howdy! | Retail Revolution | | | | ABG’s philosophy seems simple, and predicated on past wins: buy low and eke out profit any way you can, every step of the way. | | |
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| Sponsored by Tipser | | | | In this short survey, we want to hear from you: Does featuring products within your digital content create a revenue boost? How effective is content commerce in your marketing plan, and what other affiliate tactics make up your online strategy? Take the survey, and we’ll send you a $5 Starbucks gift card. | | |
howdy! | The Confessions | | | | A veteran ads sales executive discusses the transforming craft of sales and how to stay a step or two ahead of “the guy with the axe.” | | |
howdy! | Retail Revolution | | | | It’s not hard to see why the spread of a not-yet-curable disease would make the store-as-cultural-hub less appealing. | | |
| Managing Through Crisis | | | | Our editorial team takes a look ahead at what 2021 may have in store for the media and marketing industries. |
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