AI is changing search — Tripadvisor wants to change with it.
| AI is changing search — Tripadvisor wants to change with it. Additional coverage: Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on real-time relevance, brand differentiation, and breaking free from a one-size-fits-all playbook. Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI. The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding. From sister site, Modern Retail: Walmart joins H-E-B in building out Texas boomtowns with first new Supercenter in years. Other things to know about Highlight your team’s impact across media and marketing with the Digiday Awards. New categories this year include Best Use of Emerging Tech, Campaign of the Year and more. Enter by July 11 to be considered. As marketers use incremental fixes — like new templates, quicker workflows or AI tools — to bridge gaps, they rarely solve system-wide issues. A connected, end-to-end creative supply chain is the supportive system teams need. Sponsored by Celtra. Not all screens are created equal, and in the modern fragmented marketplace, how advertisers access and activate the best placements can make or break a campaign. Sponsored by VIOOH. | | |
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