In the shadow of the duopoly, media rivals are becoming allies

Ad consortiums have a sketchy history, but today's media sellers are betting they can counter the Google-Facebook chokehold on advertising by striking narrower sales alliances.

We asked attendees at the Digiday Programmatic Summit in Ireland what needs to change about automated ad buying. It's a long list.

Just like publishers, brands are becoming unhappier with Facebook, too.

Maybe Pepsi couldn't bring everyone together, but Copyranter has some creative ideas on how other brands can solve the world's problems.

Seemingly simple organizational changes can make a big difference. By organizing product teams in four groups, HuffPost's Julia Beizer increased video views by 27 percent.

Facebook hasn't given publishers enough options to make money from Instant Articles. As one publisher said, "The revenue-to-effort ratio just wasn't there." (Digiday+ members-only content)

In tomorrow's search engine advertising webinar, learn how to get past the last click and achieve your most comprehensive view of attribution. Sponsored by Marin Software.